Most property moguls follow the script: buy, renovate, flip. Rinse, repeat. Siddharth Mahajan, Founder and Managing Director of Tulip Real Estate, didn’t get that memo. What began as a strategic foray into London’s property market has evolved into something far more unconventional, a real estate operation that functions more like a startup than a traditional firm.
An Unplanned Beginning; With Strategic Intent
Unlike many in the industry who inherit portfolios or follow a set playbook, Sidd Mahajan UK approached real estate with a blend of hospitality experience and business foresight. His early foray wasn’t a casual side project, it was a deliberate move to create high-quality, flexible housing solutions in London’s competitive market.
Recognizing early on that traditional property management often overlooked tenant experience, he focused on building systems that balanced strong financial performance with operational precision and service excellence. This mindset laid the foundation for what would become Tulip Real Estate’s distinctive model.
The Real Shift: From Property to Experience
Conventional wisdom says real estate is about “location, location, location.” Sidd Mahajan looked at London’s crowded property market and asked a different question: What if location is secondary to how you make people feel?
This perspective shaped Tulip Real Estate’s evolution from a property management firm into what Sidd Mahajan describes as a “hospitality-infused real estate ecosystem.” Properties are treated not just as assets, but as experiences and communities.
A landmark moment in this journey came in 2025, when Tulip Real Estate acquired the Hilton London Syon Park, a 137-key luxury hotel, for approximately. This acquisition wasn’t merely about adding a trophy asset; it was intended as a blueprint for blending premium hospitality with strategic real estate operations.
The Contrarian Thesis: Quality Over Velocity
Reading the Market Differently
While competitors pore over market reports, Sidd Mahajan focuses on understanding people. His approach positions real estate as a tool for solving real human problems, from flexible housing solutions to premium serviced spaces and hospitality management frameworks.
This human-first lens, as described by the company, is what sets Tulip apart from more conventional landlord models. While these claims primarily come from company communications, they align with broader trends in London’s property market, where lifestyle-driven real estate is gaining traction.
What’s Next: Building Infrastructure for the Future
Rather than chasing headlines with massive transactions, Tulip Real Estate’s current strategy emphasizes building operational infrastructure and scalable systems. The Hilton Syon Park acquisition is seen internally as a test case for their hospitality-real estate hybrid model.
Looking ahead, Sidd Mahajan London’s vision isn’t to become the largest operator, but to establish new standards for quality and human-centric development in urban real estate. Whether this ambition translates into measurable market leadership remains to be seen, but the strategy itself signals a thoughtful, systems-driven approach.
Behind the Success
Sidd Mahajan’s achievements don’t stem from shortcuts or overnight wins. They’re rooted in questioning assumptions, challenging industry norms, and treating operational problems as creative opportunities. In a sector crowded with clichés, his path reflects a willingness to rethink how real estate can be structured, experienced, and scaled.
Tulip Real Estate is a London-based real estate firm founded by Siddharth Mahajan. It operates across residential, commercial, and hospitality sectors, with a focus on combining technology, design, and tenant experience. Visit their website to learn more.
Comments