As time goes by, people’s career and achievement goals change. Once, being a real estate agent might have been enough, but after time, we want to pursue something more. If you are one of those people and working in a luxury real estate is your new goal on the bucket list, check out some tips by Siddharth Mahajan from London on how to become a luxury real estate agent.
Know The Luxury Real Estate Market
Siddharth Mahajan from London says, “The beginning of any luxury real estate career is understanding the market. Luxury homes are premium purchases and work differently than your average home. Well, actually, in practice they don’t, they just appear different to the outsider because of the price tag. Luxury is a lifestyle, not a price point. So how do you know the point of reference for a luxury market? You study it.”
Focus on Networking
Ask any luxury real estate agent and they will tell you that it’s all about who you know. That’s one of the oldest pieces of wisdom that you’ll find. The challenge for most real estate agents is that they don’t actually know any people with luxury homes to have as clients. Some of the best advice for agents wanting to get into the luxury market is to actually start to ask around for people that live in neighborhoods that you want to sell in. Attend events in the neighborhoods that you want to work. Befriend the people in the neighborhood.
Siddharth Mahajan from London says, “If you want to break into the luxury market then hang with ‘luxury’ people. Get connected with the people who will be buying or selling these home and ‘show up’.”
Begin the Hustle
Excellent people are attracted to other excellent people. People with successful businesses don’t want to hang out with those that aren’t successful. It’s not that they don’t like them, it’s just that they “feel” different. It’s like a different setting for life for them. You need to be a master of the market and the relationship to become a luxury real estate agent. It’s not about special marketing, it’s going to be about you getting into relationship with people and showing them how excellent you are.
Take Care of Your Online Presence
Did you know that 95% of homebuyers search real estate agents on the Internet? Yes, that’s right. Gone are the days of the mouth to mouth marketing. Nowadays, the virtual presence is the one that matters. You need to make sure that when homebuyers will search for a luxury realtor, it will be you they will find first. How can you do it? The answer is easy and difficult at the same time. You need to become visible for Google engines. That means taking advantage of every platform possible to make people know that you are the professional they are searching for. So, take care of your online presence. Build a website that will represent your brand in the best way possible. And don’t forget about social media presence. LinkedIn and Facebook are great platforms for connecting with your fellow colleagues, both increasing your visibility and creating a professional portfolio.”
Siddharth Mahajan from London says, “Success and confidence come from repeated practice. So, make sure that you get relevant experience in the real estate niche you’re interested in. Work with a brokerage that is experienced in marketing and selling high-end, luxury listings. You may not get as much money as if you’ve worked on your own, but the experience, practice and useful skills that you get from this partnership are worth it.”
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